Your wardrobe is an empowering expression of individuality, creativity, and a mastery of the latest style trends. But as outdated articles clothing of continue to pile into landfills at a growing rate every year, consumers are beginning to turn to slow fashion in order to counteract the negative effects of unsustainable clothes-making standards.
For fashion designers like Nicole McLaughlin, Mimi G., and Chris B., eco-friendly practices like recycling and upcycling are the solution to textile waste. To honor advocates of sustainable style like this trio of forward designers, LG created the “Second Life” campaign to spotlight how this radical movement can be the beginning of a better future for the planet.
As part of the cause, LG also presents its own take on upcycling with completely redesigned laundry appliances that cut down on energy and water waste and deliver advanced fabric care to keep favorite pieces of clothing hanging in the closet—not part of the 82 pounds of textiles the average American throws away every year. Follow along to see how the latest lineup of LG laundry appliances redefine efficiency and practicality.
Vintage is Vogue
The video series begins with Nicole McLaughlin, star fashion designer chosen to create an 8-piece ensemble made entirely of recycled materials. The line includes articles to wear, as well as inspired home décor full of modern edge. According to McLaughlin, “The most sustainable fashion item is the one you already have,” and in many ways, LG approaches its feature lineup of laundry appliances with the same philosophy. The brand’s lineup of high-performance washers and dryers have already been recognized, so LG embarked on new ways for users to enjoy its state-of-the-art features and advanced fabric care.
As mentioned by McLaughlin, one of the ways LG reimagines laundry care is with AI Fabric Sensors on the LG WashTower. Instead of having to read clothes labels, these smart sensors identify the type of materials being washed and provide a wash optimized to best preserve each article down to the fiber. For thrift enthusiasts like McLaughlin, that means efficiently washing hauls in a single load with peace of mind the used materials won’t ruin. To everyday users, that equates to no-guesswork laundry days that intuitively knows how to protect your favorite garments.
Other LG WashTower Features
On top of extending the lifespan of clothes, the LG WashTower also promotes sustainability with eco-friendly features like:
✓ TurboWash 360 that cleans standard loads in 30 minutes
✓ Large washer and dryer capacities for fewer laundry sessions overall
✓ Energy Star-certified performance that minimizes carbon footprint
Small Footprint, Big Impact
Along with Nicole, upcyclers Mimi G. and Chris B. demonstrate the small changes that can help make a big impression on the environment. Using their experience as expert refurbishers of used apparel, Mimi and Chris provide top tips for giving secondhand items new beginnings.
Tips include:
⊳ Using vinegar to neutralize unwanted odors from clothes
⊳ How to properly dry delicate items to get longer use
⊳ Selecting LG’s Allergiene Cycle with steam to revive old fabrics by eliminating over 95 percent of germs and irritants
LG Styler: A Remix for the Wardrobe
The series also introduces the LG Styler, a built-in drying cabinet that allows users to enjoy a dry-cleaning experience right at home. Designers Mimi and Chris showcase the practicality of this steamer closet by demonstrating its efficiency to refresh a mix of fabrics at the same time to save time and energy and giving gently used clothing pieces a quick freshen-up without using harmful chemicals that are dangerous for the ecosystem.
This Consumer Electronic Show (CES) nominated laundry appliance also comes in select finishes, including a sleek mirror finish, proving buyers with a fresh and efficient way to reimagine closets and laundry spaces with a sleek and practical makeover.
Shop LG Styler
Efforts like the “Second Life” campaign are a step forward in finding practical solutions for environmental conservation. With the help of LG appliances, making that future a reality is closer than ever before.
To do your part for the cause, shop locally at Grand Appliance and TV. We’re the Upper Midwest’s trusted provider of quality appliances for the entire home, plus mattresses and electronics for all your domestic needs. Shop online, by phone at (888)-396-8165, or visit an appliance showroom near you in Wisconsin, Indiana, Illinois, and Iowa, including locations in Milwaukee, Green Bay, Indianapolis, and Chicago!